Whether you are running a small business or a moderate one, you may wonder if starting a small business blog is important at all. The answer is a big YES. Blogging at a regular basis is a cheapest and easy way to boost your marketing capability, drive traffic to your blog and attract more and more customers. In this post I will let you know the five benefits of having a blog for your small business
Ready? Good, Keep reading
#01. Linking people to your Products;
Blogging about your business helps you to show both the current and perspective customers the personal side of your business i.e. more people get to know you better in a short period of time and particulary in this internet era where the whole world is your office provided you have a blog. Having a blog gives other people a sense of standards, vision and how outstanding the personality of your business is. A blog brings lot of goodies in business, however small your business is what's needed is to keep eyes on the benefits so as to grow it to a popular business.
#02. Sharing opportunity;
Every time you post about your business, let's say a product you sell, as a blog post you give a chance to your audience to share it to others be it by email, facebook, LinkedIn, and others. This is a free marketing strategy that still treats you being professional in whatever you do
#03. Introduce your business as a company leader
This is especially crucial for small businesses that strive to gain credibility in a competitive business world. Simply by blogging you introduce your company to more people and whatever expert information you provide in a daily basis it will turn your blog to be a resource helpful center for people to refer. This is how you convert your audience into potential customers.
#04. Strengthening your relationship with customers
By blogging you simply establish relationship with your site visitors. At the end of your blog post you can ask them a question, contribution or feedback. This will take you into a further conversation and by answering their questions you will create a rapport and many will get to trust you more and get attention in products your customers are looking for.
#05. Boost Search Engine Optimization (SEO)
This uncovers you even more. Google and other search engines always love fresh contents and you can provide that by frequent blogging. This will give reputation to your blog and people will easily find you as your visibility on search engine results pages increases.
Those are only five reasons, there are many of them. Keep learning so that you can run your business in a smart way!